Director: Brian Myers

’10 and Done’ is a mortgage refinance program that Midwest America has run for several years. It offers low fixed rates and extremely low closing costs of $199. When brainstorming concepts for how to make this message memorable, one thing really stuck out to us. The idea of associating your mortgage with only 10 years. Normally we associate them with 15, 20, or 30 year terms, so the idea of paying one off in 10 years felt surprising and interesting to us…