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Taking it to the Skies: Aerial Cinematography

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We recently wrapped up a major campaign for Indiana Tech (where you can see how we used this footage). Part of the objective was to showcase the beauty of the campus, and one of the best ways to do that is through aerial cinematography. This would also allow us to highlight the campus’ proximity to downtown Fort Wayne.

To get the look we wanted, we knew we’d need to hire a solid crew and a great rig, so we called up CameraBee, out of Indianapolis, and they hooked us up with the setup above (including an Octocopter, a MOVI, and a RED Epic).

But even the best equipment is no substitute for planning, intention, and a great story. Don’t get us wrong, we love slick gear as much as the next guy, but even a killer camera soaring 100 feet above the ground doesn’t guarantee the best result; frankly, some buildings just look better from the ground. So we did extensive location scouting, plotting every shot down to the time of day to make sure we could capture the most compelling images.

We spent 12 hours filming all over campus, and were thrilled to see the shots we had dreamed up finally come to life. We took photos, of course, and if you’ve never seen a 4 ft. by 4 ft., gyroscopic, flying video robot, you’re gonna want to check ‘em out–trust us.

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Taking it to the Skies: Aerial Cinematography

15 Jan 2015 | Behind the Scenes

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