We’ve been partnering with Northeastern REMC to help the cooperative communicate with its members about the services and support it offers. This summer, we added the the cornerstone of Northeastern’s video strategy: the brand film.

This brand film outlines the cooperative’s broader vision and gives members an overview of its structures and values (for more on the motion graphics explainers, see our previous post here).

The film needed to highlight Northeastern REMC’s core components and mission: local people working hard to power the region.

So we decided to feature linemen, who embody this mission—working at the crack of dawn or well into the night. We also chose to shoot aerial footage, working with a commercial drone company to capture the scope and character of their service area.

But perhaps most importantly, the final product is a catalyst for community pride. Northeastern REMC members are a key part of this local organization making a difference in the community—powering the region, together.

[BTS PHOTOS HERE]