Last fall, Indiana Tech contacted us about collaborating on a series of films. The objective was to create an organic expression of campus life–the essence of the school, from its beautiful and convenient location to its lively and diverse student body.
Producing six films simultaneously meant project management would be key. From scripting to scouting to scheduling to shooting, we were strategic and intentional. This was especially important when it came to interviews–we captured 97 students’ stories in three days. A few additional days for b-roll, including one day for aerials (more about that here) rounded out the shot list.
The result is a series of cinematic films that introduce the viewer to the campus and students while maintaining an authentic feel. Currently housed on a dedicated page, the videos will also be featured on their homepage, in social media, newsletters, and at live events.
Here’s what Indiana Tech’s creative director, Julie Farison, had to say about the process:
“Anchor Films has repeatedly produced films for us which are not only beautiful, but also meet strategic and demographical goals. They bring experience, creativity and consistently fresh ideas to the table. The Anchor team is such a pleasure to work with, and I’m thankful for their professionalism, integrity, enthusiasm and lightning fast response times.”
This is an exciting time for the thriving university and we are honored to have helped them add high-quality videos to their growing online presence. Look behind the scenes of our Indiana Tech shoot below.