“End the R-word” is a campaign by the Down Syndrome Association of Northeast Indiana to change the conversation around intellectual disabilities and create more accepting communities, challenging people to use “respectful, people-first language.”

We teamed up with the Association, Glee’s Lauren Potter, and our friends at One Lucky Guitar to produce this PSA. In the PSA, Lauren speaks of her personal experiences with the R-word, and calls on viewers to stop their use of the hurtful term. We used a simple interview format and graphics to deliver her message, and are very happy with how the film turned out.

Check out some behind the scenes photos from the shoot below, and please join Lauren Potter in her efforts to “spread the word to end the word.”