« Back to Blog

Making a Splash

One of the joys of being filmmakers is getting the occasional chance to pretend we’re in college again – acting like hooligans. So when the Fort Wayne Curling Club came to us and said they wanted to produce a TV commercial to air during the Winter Olympics, and that we had total creative freedom, we knew it was one of those opportunities.

It didn’t take long for us to concept the Curling Fail video – college kids with milk jugs in a grocery store was pure gold. The FW Curling Club loved the concept and the store manager at Kroger, Brian Bulhman, couldn’t have been more supportive and excited.

Anchor FIlms Curling Club 1

Stylistically we had one goal in mind – emphasize the drama. We chose to use three methods to pull this off.

First, we decided to shoot the sequence at the grocery store in super slo-mo (240fps) on the Sony FS700, while keeping the sequence at the curling club in real time. The super slo-mo grabs the audience and pulls them in, while the juxtaposition emphasizes that you can actually learn to curl the real way right here in Fort Wayne.

Second, we produced the entire piece using static shots. Doing so challenged us to find the most powerful compositions to keep the focus on the subjects.

Third, we needed to pair the footage with appropriate music. We wanted a track that was mischievous and fun, and the Wickersham Brothers came through with an instrumental version of their original song, “Far from Perfect.”

Anchor Films Curling Club 2

Anchor Films Curling Club 3
Within the first 48hrs the video was viewed over 10,000 times and shared on Facebook over 500 times. The video was also shared on Twitter and retweeted by many prominent figures in curling including:

Canadian Curling News // @curling – The global authority on the Olympic winter sport of curling.

USA Curling // @terry_usacurl – The national governing body for the Olympic sport of curling.

Erika Brown // @ebrowncurls – Skip of the U.S. Women’s Curling Team.

Ann Swisshelm // @curlannie – Member of the U.S. Women’s Curling Team.

Making a Splash

07 Feb 2014 | Work

(260) 247-2113


Instagram Linkedin