If you know anything about the Anchor Films team, you know that we love great craftsmanship. So when it came time to upgrade the sign on the outside of our building, we sought out the quintessential craftsman – an old-fashioned sign painter.
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Last Friday evening, we hosted Theoplis Smith of Phresh Laundry for an art show in our studio. We love his style, but more than that, we love his role in the community. Theo is one of the nicest guys you’ll meet, and his work has a way of bringing people from all walks of life together to share an experience.
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Visit Fort Wayne was looking for an interesting way to market the city and its convention capabilities. The Grand Wayne Convention Center was looking for a way to set itself apart from their competition. When we pitched the idea of meeting both of these needs with a unique, timelapse-heavy film, it just made sense.
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In 2013 we produced a 30-second spot for Brotherhood Mutual that highlighted clients’ ability to save money by using Brotherhood’s new Ministry Works product. The video featured three clients responding to the question, “What would you do with more?”
This year they wanted to expand on that same theme. However, instead of showcasing potential dollars saved they wanted to pay homage to the ministry work that thousands of their clients do on a daily basis.
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One of the joys of being filmmakers is getting the occasional chance to pretend we’re in college again – acting like hooligans. So when the Fort Wayne Curling Club came to us and said they wanted to produce a TV commercial to air during the Winter Olympics, and that we had total creative freedom, we knew it was one of those opportunities.
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Last Friday evening, we invited the community into our space for an open house. O’ Sister Brother played as people filtered in and out of the studio, eating, talking, and playing around in our slow-motion video booth.
We were stoked to share our work with everyone, and even happier to host such a fun event. Here’s a timelapse we shot from high above the bar to capture the evening. Thanks to everyone who came out and made our first event a success.
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Questa is a non-profit based in Fort Wayne that seeks to retain college graduates in Northeast Indiana, using low-interest, forgivable loans that help individuals further their education with less debt.
This piece will serve as the informational introduction to the program. It will be shown at schools, in meetings, and on Questa’s website. We also created several testimonials that will help personalize Questa’s story.
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We recently commissioned local Graphic Designer, Katie Fox, to create custom branding materials for Anchor Films. We love Katie’s design sense and the classic style she incorporated into her own branding for Brilliant Fox, and were thrilled to see what she would whip up!
Katie walked us through the entire process from various design styles to color choices to paper stock options. She did a wonderful job learning about the identity of Anchor Films, and truly captured the essence we hoped to convey in our brand.
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